About CEA Marketing Group
CEA Marketing Group is a full-service marketing and advertising agency in Clearwater, Florida, specializing in rich media solutions that go beyond traditional broadcast and print. We cater to many specialized client genres, and we're commonly known for our expertise in the real estate industry. Our diverse, talented and efficient team of experts can synergize your needs, goals and vision into productive, creative plans that speak to the consumer of today.
Introduction to Personalized Suite
It's an amazing time to be in advertising and marketing. Incredible advances in technology, coupled by the consumer's growing interactivity with the internet, has created the opportunity for more innovative, responsive, personalized campaigns - definitely not your same old same old.
But, what is a personalized campaign? With all this mumbo jumbo about new, technology-driven platforms, a personalized campaign's essence, why it works, is rather simple - because. . .it's personal! Put your customer's name on a direct mail piece and it stands out. Put the name in the subject line of an email, and it's not spam, it's a correspondence. Create a PURL, ChrisColumbus.StartToday.com, register a customer, have them answer a custom survey, and then offer them a tailored, relevant response.
It's not message dissemination anymore; it's a conversation! Through CEA's Personalized Suite, offering start-to-finish Personalized campaigns, you can bring your marketing into the future!
We make it easy, all you have to do is call!
727-523-8044
Personalized Direct Mail
A lot of people think that direct mail may be on its way out. "Everyone receives so much junk mail these days. It's impossible to break through the clutter."
Our response is. . .you haven't received a personalized direct mail piece yet!
There is nothing more eye-catching than seeing your own name - even better - seeing your own name in a cool, "how-did-they-do-that" font. Personalization can take your direct mail campaign from trash to refrigerator-magnet, "I'm-saving-this" worthy material!
Personalizing the piece with the recipient's name is only scratching the surface. The more you know about the recipient, the more relevant the message can be. If you're a travel company, for example, and you know that a client tends to book trips to the Caribbean, send them a mailer for 20% off a flight to Puerto Rico, and write their name in the sand. If they are an avid skier, spell their name out in snow flakes, and "Enter to win a trip to Vale, Colorado." When the message matches the individual customer, it increases the likelihood they will follow through with the call to action.
Digital presses allow marketers to harness the power of personalization. Every piece can be different, without slowing down the press. Moreover, digital presses can actually be less expensive for small runs, less than 3,000 pieces, versus conventional lithographic printing. Target market identification, list research and compiling, direct mail design using our unique FontFusion technology, printing and fulfillment - CEA can handle it all. . .or handle parts of the job.
We're a flexible solution for your direct mail and personalized direct mail needs!
Personalized URLs
PURLs will take your personalized direct mail piece to the next level. A standard PURL campaign starts with the list. For each person in your database, CEA will generate a unique PURL.
ChrisColumbus.StartToday.com is an example of our PURL format. You have the first and last name, "StartToday" being the registered URL. Via a personalized direct mail or email, the recipient would be prompted to visit their unique URL. Once they go to their site, they would normally complete a registration, answer a survey, and then receive custom results.
For example, Builder A sends a personalized direct mail piece out and wants to know when the recipient is looking to move, what they are looking for and where. The recipient, Grace Kelly, would visit her website and answer a short questionnaire. Based on her responses, Builder A would know Grace Kelly is looking to move within 30 days and wants a townhome in Miami Florida. Builder A can then suggest Oceanview Townhomes, a community that offers the type of home in the city that Grace Kelly is looking for. It's a win win. Builder A gets a wealth of knowledge about this customer, which will help in the sales process, and Grace Kelly gets a custom, streamlined response to her needs!
From start to finish, CEA uses an expert in-house staff to develop, design and implement a unique campaign based on the client's distinct needs. Moreover, Builder A will receive comprehensive analytics, tracking reports and campaign summaries, unique insight that no other medium can come close to.
Email Marketing
Personalized Email is a great way of grabbing someone's attention. You can place the individual's name in the body of the email, so that it is more like a digital letter, or you can include the name in the subject line for greater impact. PURLs can be distributed using personalized email campaigns as well.
Often times, since the reader is already on the web, a hyperlink to their PURL, ChrisColumbus.StartToday.com, can be very effective; it's an easy, simple action. Or, your personalized E-blast can link to a promotion-specific or company website.
Having implemented consumer and industry-specific E-marketing campaigns for over 10 years, CEA is extremely knowledgeable about evolving email standards and best practices. Our approach to designing E-blasts isn't so much to create an award-winning design, but to maximize deliverability and read-ability, so that your email makes it through stringent spam filters and shows up properly upon open.
CEA is online with top list providers in the nation. So, we can research and compile highly-targeted, specialty lists, or general, geo-targeted lists of consumers or businesses at the best price out there. Email is an important way of staying in front of your customers and a great way of cost-efficiently communicating with new ones. And, with CEA's personalized email services, we can make sure you stand out!
The CEA Difference
PURLs, Personalized Direct Mail, Personalized E-marketing. . .sometimes you just need a good partner who can explain this new technology and then find ways to make it work for your company. That is what CEA does. We don't bombard our clients with foreign, complex jargon and hoopla. CEA emphasizes the communication factor, making it simple on our clients to launch sophisticated, multi-channel campaigns seamlessly.
From the very first phone call, you will be put in touch with a Personalized Marketing Professional who can answer any questions you have, send you over samples, brainstorm ideas and get you over pricing. Your main contact will follow you through to your campaign's fruition - concept, design and website development.
They will also be there after the campaign launches, helping with any technical inquiries, and monitoring the success of the program. We're available, knowledgeable and here to help! We're more than a Personalized Suite.
Click here for a comprehensive list of CEA Marketing Group Services.
Click here to email a Personalized Marketing Professional for more information.