About CEA Marketing Group
CEA Marketing Group is a full-service marketing and advertising agency in Clearwater, Florida, specializing in rich media solutions that go beyond traditional broadcast and print. We cater to many specialized client genres, and we're commonly known for our expertise in the real estate industry. Our diverse, talented and efficient team of experts can synergize your needs, goals and vision into productive, creative plans that speak to the consumer of today.
Introduction to Personalized Suite
It's an amazing time to be in advertising and marketing. Incredible advances in technology, coupled by the consumer's growing interactivity with the internet, has created the opportunity for more innovative, responsive, personalized campaigns - definitely not your same old same old.
But, what is a personalized campaign? With all this mumbo jumbo about new, technology-driven platforms, a personalized campaign's essence, why it works, is rather simple - because. . .it's personal! Put your customer's name on a direct mail piece and it stands out. Put the name in the subject line of an email, and it's not spam, it's a correspondence. Create a PURL, ChrisColumbus.StartToday.com, register a customer, have them answer a custom survey, and then offer them a tailored, relevant response.
It's not message dissemination anymore; it's a conversation! Through CEA's Personalized Suite, offering start-to-finish Personalized campaigns, you can bring your marketing into the future!