CEA Marketing Group

CEA Marketing Group - Personalized Suite

Personalized Direct Mail & PURL Campaigns

Below are examples of some Personalized Direct Mail campaigns that included a PURL. CEA handled these campaigns from start to finish with our in-house staff.

Holiday Builders

Engle Homes

CEA Marketing Group

Centex Homes

Standard Pacific Homes

Sandpearl Residences

Grow Financial

How It Works

The critical path for a standard PURL campaign is as follows:

  1. Recipient Receives a Personalized Direct Mail piece with a PURL
  2. Recipient logs onto their PURL via the Internet
  3. They complete registration, fill out a survey, and receive a custom response
  4. That lead is forwarded to a designated follow-up person via Email
  5. A "Thank You" Email is automatically sent to the prospect with additional information
  6. The "client" or advertiser, is sent comprehensive statistics regarding the success of the campaign

Personalized Email & Questionnaire

Email is a great way of cost-efficiently surveying a target market. In the below examples, a personalized E-blast was sent out to test the identified target market's viability and responsiveness. Upon opening the E-blast, recipients were prompted to complete a survey. Those that completed the survey are probably interested prospects in that they took the time to answer the questionnaire. All leads were then forwarded directly to the appropriate sales person for follow-up. If you have the first and last name of the individual, you can actually create a unique PURL within the Email. It would just be a simple link.

Check out some more examples of our cool FontFusion technology!

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